Therefore, evaluating a city’s brand value will provide a clearer understanding of a city. It affects a city’s development potential because it influences the flow of capital, information, goods, and talent. The report found that blockchain and crypto are influencing the future of the city.Ī city’s brand represents its comprehensive strength. Los Angeles, Toronto, Shanghai and Hong Kong complete the Top 10, the latter ranking 9th and 10th respectively. Paris, Singapore, and Sydney also have brand values surpassing $1 trillion. Tokyo’s value dropped 5.37%, putting it third with a value of $1.78 trillion. London passed Tokyo to claim second place with a brand value of $1.90 trillion. The report reveals that New York is the world’s most valuable city, with a brand value of $2.04 trillion (all figures are in US dollars). What effect has the COVID-19 pandemic had on the brand value of the world’s greatest cities? To find out, Global City Lab compiled the “Global Top 500 Cities,” released on December 30, 2021, in New York.

All cities global cities rank